Aimbridge Hospitality EMEA has reported a strong first half of the year, achieving a 4.8% year-on-year increase in RevPAR across the first six months of 2026.
The third-party hotel management company said it has continued to outperform market RevPAR benchmarks.
Across the period, Aimbridge reported a 4.7% increase in total revenue and a 4.8% increase in RevPAR.
The company attributed its performance to a change in sales strategy, with a greater focus on corporate group travel helping to support growth at a time when the wider industry has seen limited growth in transient bookings.
Aimbridge said it has also held firm on rate rather than chasing occupancy this year.
The business has further benefited from its energy purchasing strategy, designed to support financial resilience for owners amid ongoing headwinds, energy market fluctuations and rising costs across the sector.
Payroll performance, as a percentage of revenue, is 0.7 percentage points below the previous year.
Aimbridge said this has been supported by increased revenue performance, enhanced labour management controls and the introduction of new scheduling software.
Daniel Kemp, Vice President – Hotel Finance at Aimbridge EMEA, said: “It’s no secret that our industry is having to navigate a lot of challenges at the moment, and we’re not exempt from that.
“In terms of socioeconomic pressures, it’s certainly not been an easy first half of the year.
“However, our sales strategy, focusing on growing our corporate group travel base, along with other proactive measures we have in place such as pre-buying energy for our properties years in advance, has allowed us to protect our owners from a lot of the headwinds hotels are facing.”
Will Bishop, Vice President Commercial at Aimbridge EMEA, added: “Agility is vital at the moment.
“The world is a very uncertain place and it only takes one news story or political move to shift people’s feelings about travel or to impact on the running costs of a hotel overnight.
“This of course has a massive impact on the industry, so it’s crucial we have our fingers on the pulse of trends and insights through our global Aimbridge Hospitality network, so we can inform owners and adapt our approach using real-world data and intelligence.
“This year, that’s meant holding strong on maintaining rate rather than chasing occupancy, alongside other initiatives such as ensuring greater contact with our teams on the ground so we’re able to react to any changes and trends we’re seeing.
“Our half-year results prove testimony to this and demonstrate our team’s expertise and the power of data-led insights.
“We’ll be continuing to build on this to ensure resilience and strong results for our hotels in the months to come.”