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The Newman, Fitzrovia’s newest luxury hotel, has announced the launch of the Neighbourhood Club, a community-led initiative designed to bring together locals, regulars and those with a connection to the area.
At the heart of the Neighbourhood Club is a commitment to Fitzrovia itself. All profits generated through the membership subscriptions will be donated to a rotating selection of local charities that support and strengthen the community, ensuring a tangible and ongoing benefit beyond the membership offering.
Created as a celebration of Fitzrovia’s independent spirit, the membership offers a curated programme of experiences, events and partner collaborations, alongside a considered range of benefits across The Newman’s key spaces. Reflecting Kinsfolk & Co’s ethos of thoughtful excellence, the initiative balances meaningful community impact with a refined and high-quality member experience.
Members will enjoy exclusive access to previews, priority booking for events and a calendar of monthly perks, as well as preferential access and added-value benefits across Brasserie Angelica, Gambit Bar, guest rooms and suites and the hotel’s wellness offering. These benefits are designed to foster a sense of belonging within the neighbourhood while enhancing the everyday experience of the hotel.
Membership also extends beyond the hotel, with exclusive benefits available at a handpicked selection of Fitzrovia’s most loved independent businesses, including Miel Bakery, Lucy Wong, XO Chocolate, and Lore of the Land, reinforcing the club’s strong ties to the local community.
“Neighbourhood Club is about creating something that feels truly rooted in Fitzrovia – where our guests, members, and neighbours all benefit together. By directing all profits from membership into a rotating selection of local charities, we’re ensuring that every membership has a meaningful and lasting impact on the community we’re proud to be part of.” – Oliver Milne-Watson, General Manager
Deeply rooted in the character of Fitzrovia, The Newman has been designed by London-based studio Lind + Almond, known for their understated yet eclectic approach. The interiors subtly reference the area’s rich cultural history, with touches inspired by local figures, such as Nancy Cunard, woven throughout the design narrative.
The Newman offers 81 spacious and refined guest rooms, suites, and apartments, some with private balconies, and all reflecting a refined, contemporary Art Deco aesthetic. The rooftop floor is home to a Penthouse Suite with its own terrace, sauna and ice plunge, which can also be configured into an exclusive four-bedroom residence.