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Côte Brasserie is set to screen World Cup matches for the first time, with selected restaurants across the UK introducing dedicated football viewing experiences throughout the tournament.
The initiative will see a number of Côte locations transformed into live sports venues, with HD screens, surround sound and table service allowing guests to watch matches while dining. The restaurant group will screen all England and France fixtures, as well as the World Cup semi-finals and final.
The menu includes items from the restaurant’s new burger range, including hand-pressed steak burgers and a fried fish sandwich, alongside Caesar salad, loaded frites and a drink. Beer, lager, cider, wine and soft drinks are included within the package.
The football screenings will be available at Côte Cheltenham, Farnham, Newbury, Newcastle and Tunbridge Wells. Guests at Côte Marlow, St Albans and St Katharine Docks will also be able to watch matches through outdoor screenings in terrace and garden settings.
For larger gatherings, Côte St Paul’s, Côte Covent Garden and Côte St Christopher’s Place will offer private viewing rooms for groups of between 14 and 22 guests, targeting celebrations, social occasions and corporate events.
Advance booking is recommended for the tournament’s biggest matches, although walk-in guests will be accommodated where capacity allows.
The promotion will also extend beyond the restaurants through a partnership with Deliveroo. From 16 June, customers will be able to order Côte’s new burger range and matchday bundles for home delivery, with Deliveroo Plus members receiving buy-one-get-one-free offers during the campaign.
The launch marks the first time Côte Brasserie has incorporated live football screenings into its customer offering, combining dining and live sport across a number of its locations during the tournament.
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