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Bürgenstock Resort Lake Lucerne has appointed Andreas Kohn as Resort Commercial Director.
Kohn joins the Swiss luxury resort with more than 25 years of experience in the international hospitality sector, having held senior commercial and leadership positions with several global hotel brands.
Most recently, he worked as an independent hospitality advisor, supporting luxury hospitality companies with commercial strategy development. His consultancy work included projects for Adlon Kempinski Berlin, where he developed commercial business plans and performance optimisation initiatives, and Clinique La Prairie, where he advised on commercial strategies for health resort developments in Saudi Arabia and China.
Prior to his consultancy work, Kohn served as Senior Vice President of Sales & Marketing at Capella Hotel Group in Singapore. In that role, he oversaw the group’s global sales and marketing strategy, supporting hotel openings and the launch of new hospitality brands.
His career has also included senior leadership roles with The Ritz-Carlton Hotel Company, Mandarin Oriental Hotel Group and Marriott International, where he focused on revenue growth, market development and commercial team leadership.
Commenting on his appointment, Kohn said:
“The Bürgenstock Resort Lake Lucerne is one of the most iconic destinations in the European luxury hospitality industry. I am very much looking forward to working with the team to further strengthen our international market position, set new impulses into our commercial strategy and generate sustainable growth.”
In his new role, Kohn will be responsible for supporting the resort’s commercial strategy, strengthening international market positioning and driving sustainable business growth.
Located 500 metres above Lake Lucerne, Bürgenstock Resort is one of Switzerland’s best-known luxury hospitality destinations. The resort offers accommodation, wellness facilities, international dining concepts and event spaces, attracting guests from around the world throughout the year.
The appointment forms part of the resort’s ongoing focus on strengthening its commercial leadership team and expanding its international profile within the luxury hospitality market.
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