Bob & Berts Partners with Cash for Kids Mission Christmas in £30,000 Fundraising Campaign

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Bob & Berts has announced a partnership with Cash for Kids Mission Christmas, aiming to raise £30,000 to support children in local communities during the 2026 festive season.

(L-R) - Sarah McConkey (Head of Marketing, Bob & Berts), Rosie Childs (National Partnerships Manager, Cash for Kids) and Lexi McKechnie (Senior Charity Fundraising Executive, Cash for Kids)
(L-R) – Sarah McConkey (Head of Marketing, Bob & Berts), Rosie Childs (National Partnerships Manager, Cash for Kids) and Lexi McKechnie (Senior Charity Fundraising Executive, Cash for Kids)

The 28-site coffee shop group will donate 10p from every Christmas drink sold across its stores in Northern Ireland, Scotland and England between Wednesday 4 November and 31 December.

Funds raised through the partnership will support Mission Christmas, which provides gifts for children who might otherwise go without presents on Christmas Day. Donations will be directed towards children in the communities served by participating stores.

The initiative forms part of Bob & Berts’ new ‘Tis the Season campaign, which combines charitable fundraising with the introduction of its Christmas food and drink offering.

The 2026 festive menu sees the return of established favourites, including the Gingerbread Latte and S’mores Hot Chocolate, alongside new additions such as the Festive Frosted Cherry Matcha and Nutcracker Toffee Latte.

The seasonal drinks reflect the continuing popularity of matcha and dessert-inspired beverages, with the new range designed to complement the brand’s existing food and drink offering.

The campaign will be supported across the group’s estate through in-store promotional materials, social media, events and out-of-home advertising.

Sarah McConkey, Head of Marketing at Bob & Berts, said:

“Christmas is such a special time of year, and while it’s one of our biggest trading periods, we wanted our festive campaign to be about more than just great food and drink. Partnering with Mission Christmas means we can help make a real difference to children in our local communities, with every festive drink sold helping to support the appeal. It’s something our teams can feel genuinely proud to be part of. As Bob & Berts continues to grow, staying connected to the communities that make us who we are means more to us than ever.”

Founded in Portstewart in 2013, Bob & Berts has expanded to 28 locations across Northern Ireland, Scotland and England.

The business has reported double-digit annual growth and is targeting an estate of 50 UK stores over the next three to five years.

The Mission Christmas partnership forms part of the company’s approach to maintaining links with local communities as it continues its expansion.

Colin McClean, Founder of Bob & Berts, said:

“We’ve always been a business that cares about the towns we trade in. As we head towards 50 stores, we want every new community we join to feel that. Cash for Kids keeps every penny local, which made it the perfect partner for us.”

Cash for Kids supports children and young people affected by poverty, illness and other challenging circumstances, with Mission Christmas focusing on ensuring children receive gifts during the festive period.

Emma Brown, Partnership & Brand Director at Cash for Kids, added:

“We’re absolutely delighted Bob & Berts are supporting Mission Christmas 2026 and are incredibly grateful for their support in helping us make Christmas brighter for children and young people in our local communities. Christmas should be a time of magic, excitement and treasured memories, but for too many families, the rising cost of living means that even putting a present under the tree can feel out of reach. By supporting Mission Christmas, Bob & Berts is helping us spread a little more joy, ease the pressure on families facing difficult times and bring communities together to make a real difference when it matters most. We’re proud to have Bob & Berts alongside us this Christmas. Every act of kindness counts, and together, we can help make Christmas a little brighter for children and families who need it most. Pop into your local Bob & Berts, enjoy one of their festive favourites and help us spread a little extra Christmas magic throughout our communities this year!”

The partnership will run until 31 December 2026, giving customers the opportunity to contribute to the fundraising campaign through purchases from the seasonal drinks range.

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