The #VATsTheProblem campaign shop has been updated to allow hospitality businesses to order campaign assets and have them delivered direct to their venues ready to use.
Tent cards, beer mats, receipt cards and posters are now available to order at cost price.
Free assets also remain available to download and print by businesses or through their usual print provider.
The campaign launched to consumers on 1 July and has already received support from venues across the country, with hospitality businesses urging customers to sign the petition supporting a 10% hospitality VAT rate.
The consumer activity builds on more than 250,000 signatures already secured by the campaign.
The campaign is spearheaded by chef Tom Kerridge and supported by UKHospitality, the British Beer and Pub Association, the British Institute of Innkeeping and CODE Hospitality.
Tom Kerridge said: “The campaign has had fantastic support so far and there is great momentum, but we have to keep talking to our customers about why this is so important.
“Talking to the public about why a 10% hospitality VAT rate supports their local venue, local jobs and local high street is essential and we want to make it as easy as possible for operators to showcase the campaign.
“The shop allows you to pick what’s best for you – whether that’s beer mats sent direct to your pub door or posters you can download and print off for the staff room.
“I know how passionate hospitality businesses are about this campaign, so please utilise the shop, order the assets and flood venues with #VATsTheProblem branding.”
The campaign shop update is designed to make it easier for operators to display campaign materials in venues and engage customers in conversations about hospitality VAT.