Industry News is Sponsored by HEWI
Greene King, the country’s leading pub company and brewer, has rolled out new food and drink menus across its heritage estate to elevate customers’ drinking, dining and service experiences in its historic pubs.
Taking learnings from its premium investments programme over the past two years, the brand evolution focuses on elevating the overall customer experience with quality food and drink choices in over 70 heritage pubs across London and nationwide.
Jamie McDiarmid, Greene King’s Brand Operations Director said: “Our heritage estate has some truly iconic pubs with great stories to tell. All are in wonderful settings in cities and towns or along the River Thames and it is fitting to match these unique pubs with carefully curated menus and quality service designed to wow our customers when they visit.
“We have elevated our offer to include premium wines, cocktails and dishes with seasonal specials, alongside new glassware, crockery, set-up, branded clothing and touchpoints to really enhance the experience at every step in the guest journey. These pubs are popular with local residents and tourists and we want each and every customer to soak up the individuality, quality and history of the pub.
“We are proud to be the custodians of these historic gems, we are preserving the charm, keeping the character and bringing them to life for today’s discerning customers with top-notch food, proper drinks, and our warm, unmistakable pub spirit and welcome.”
The new menus have launched this month. Customers will see a broader range of options to suit more occasions, diets, and reflect the seasons. June specials include Wild Boar Scotch Egg, Chicken Forestière, and Mixed Berry Eton Mess. There are dishes designed for sharing, grazing and social drinking occasions with flexibility for different group sizes offering a mix of familiar favourites and trend-led dishes. The tasty bar snacks are a way to upsell and extend dwell time. Menus also feature pub classics, burgers and Sunday roasts.
Alongside heroing Greene King’s own beers, there are classic, shaken, spritz and alcohol-free cocktails, premium wines and spirits, improved hot beverages and soft drink options.
Customers can secure a table and build rewards at their favourite heritage venue through the Greene King app while receiving the all-important, traditional in-person welcome and service in the pub. Download the Greene King app here.