Supporting neurodivergent travellers through a more inclusive and hospitable approach

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By Ryan Pearson, Regional Manager, Booking.com: Supporting neurodivergent travellers through a more inclusive and hospitable approach.

Travelling can sometimes be overwhelming. New places and experiences are stimulating in lots of different ways for all of us.

Ryan Pearson, Regional Manager, Booking.com

For neurodiverse people or parents of children with specific access needs, the challenges of travelling often come with greater complexity, taking away ease from what should be a relaxing holiday. According to AutismTravel.com, 78% of travellers are hesitant to travel or visit new locations due to sensory challenges.

When Booking.com surveyed neurodiverse travellers across 33 countries, we found 50% felt their travel options were limited due to their specific needs, while 49% reported negative experiences while traveling due to their neuro-differences.

These stats should act as a catalyst for further industry collaboration, helping more people to experience the world.

Creating comfort at every step of the journey

A key takeaway from our research was a desire for more sensory rooms. These spaces are specifically designed to enhance well-being, reduce restlessness, and improve focus. In busy environments such as airports, which can often be overstimulating, sensory rooms serve as therapeutic havens where individuals with sensory processing challenges can self-regulate and relax.

Our research revealed strong demand for the facility, with 62% wanting them to be integrated across their travel experience.

Putting this into action, the industry should integrate sensory-friendly solutions at key stages of the travel journey. Airports and transport hubs can introduce sensory rooms equipped with calming features like dimmable lighting and tactile objects. While accommodation providers could offer noise-reducing rooms as a standard option. Additionally, transport operators can designate quiet zones to create more comfortable travel environments. These practical steps ensure a more inclusive experience while reducing stress for neurodivergent travellers.

Working with technology for improvements

The good news is that traveling is becoming a little bit easier for those who are neurodivergent, with increased access to AI tools, and in particular generative AI. These technologies mean neurodiverse people are able to more easily gather the information they need to curate their holiday.

Generative AI can create itineraries based on specific sensory preferences, or interests, such as quieter destinations, structured activities, or accessible transport options. By inputting details like preferred schedules, crowd tolerance, or special interests, neurodiverse travellers can receive detailed plans tailored to their comfort. Tools such as Booking.com’s AI Trip Planner can help craft alternative itineraries for themselves based on personal preferences and the needs of the destinations they hope to visit.

But harnessing technology doesn’t solely consist of greater use of AI, it also includes simpler steps, such as information sharing. In fact, 61% of neurodiverse respondents want an industry-wide initiative that allows their needs and preferences to be seamlessly shared with airlines, accommodation providers, and other operators. Some of our accommodation partners are already encompassing these solutions to help facilitate smooth travel, for example, Hotel Port aux Basques sends a questionnaire to their guests before arrival to minimise any over stimulating experiences such as high light or loud music. These seemingly small actions can significantly transform a person’s trip, proving that meaningful impact often lies in the details.

Bridging the gap

The travel sector should work together to take decisive action to ensure everyone, no matter their requirements, can explore and experience the world’s wonders. By embracing  sensory-friendly solutions, harnessing the power of technology, and prioritising personalised services, travel providers can create environments where neurodivergent individuals feel seen, supported, and valued.

Achieving true accessibility in travel is more than an aspiration, it’s a shared responsibility. Through collaboration, innovation, and a commitment to every traveller we can make sure that truly everyone can experience the joy and freedom of exploring the world.

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