Ivor Peters is the founder of Urban Rajah — a chef, food writer and flavour innovator bringing modern South Asian streetfood into mainstream retail and hospitality. A second-generation British Asian, Ivor blends culinary storytelling with commercial insight, creating scalable concepts rooted in authenticity and wellness. Urban Rajah is now stocked in 1,000+ UK stores and expanding into travel and hospitality channels. With a background spanning publishing, brand strategy and food innovation, Ivor works closely with operators to deliver flavour-forward, culturally relevant formats that resonate with today’s diverse, experience-led consumers — combining commercial growth with meaningful social impact.